Aditya Singhvi, chief editor at worldofphones.net was here at the Bloggers’ Mind office on the 25th of May. Here’s a look at our world through his eyes:
As a mobile blogger, I’m always writing about phones, platforms and pretty much all that.
Then what am I doing here? Well I’ve been interacting with Bloggers’ Mind for a long time, be it launches, events, reviews, and what not.
So this time when I was in Delhi I thought I’d visit the people behind the emails and tweets and handles. Little did I know
at this was gonna be one crazy day!
Blogger’s Mind is located in this posh area in Delhi and let the entrance not fool you. Inside those doors are some crazy people.
A total of eight people sit in the front and they’re the people who run the campaigns from the frontlines.
The day started normally, with coffee and welcomes. Seemed like a fun bunch of people.
In between all the work that these guys do, there’s a lot of weird things that go on. A day here isn’t your average day at an office. So what’s all the crazy stuff that goes on out here. Well, tons of it.
From constructing over the top versions of Antilla with Jenga, to collecting insects, creating hilarious hashtags, it’s all happening out here. There’s never a dull moment. Everyone’s always up to some mischief. A quick look at their desks will reveal a lot of about the people that reside there. Bags of chips, Gatorade, calcium munchies, caricaturized plastic bottles, cigarettes, parking notices from nearby people… In the midst of that, well in the midst of all of that you’ll find their workstations and phones. When they’re not eating and tweeting, they’re conjuring up hilarious pranks to pull on each other I’m sure!
So while Abhishek begins almost all his sentences with ‘Dude’ and ‘BTW’, he is known as the ‘candid’ fellow around here, because he lays it straight and makes you love it. He claims to love Mario and shows his adulation with the old NES video game tone as his phone’s ringtone. Rachit, the ‘Content Gaaye’ is continuously engaging in all forms of stretching, maybe he loves Yoga? Navratra which is the nine days of fasting is passe, it’s all about ‘sauratra’, a hundred days of fasting! And fasting here isn’t just about abstaining from food, it’s about abstaining from anything that’s a habit that you can’t let go of – be it drinking, smoking or even something as vague as not cracking jokes! All this from the fertile mind of the ‘Content Gaaye’.
Sanjay is equally creative, the fellow loves to bang his phone at any given time in the hopes of reviving it and powering it on! But at the same time his hands are a blur on the keyboard as he goes about conducting yet another contest on twitter. As a result, his ramblings are now limited to 140 characters, his exclamations and hashtags. His claim to fame – invited for a Beerathon.
Aditya’s sitting on his MAC and while he answers the important emails and calls, he’s quick to share anecdotes involving each of his work mates. Twisting words is a favorite past time of his! Red Bull becomes Tread Mill and as a result, every one now has a name that wasn’t theirs originally.
Perhaps the most interesting bit is when a 5 minute discussion is had over a twitter handle which has been tweeting modern day slang in Shakespearean English. Good Shit gets translated to Intriguing Faeces!
When the guys over at the creative section are not making creatives for the clients, popular bollywood stars are subject to mutilation via photoshop and as a result, hilarity ensues.
In the middle of all this, Revant walks in holding a couple of brand new guitars. He rues over the fact that he’s not as famous as Mick Jagger because he’s trying hard to emulate his look, replete with a striped shirt and loose denims. When he’s not being a humble content writer, he’s busy moonlighting as a band member of a rock band he’s got going.
Harshita is constantly the butt of jokes from the “Content Gaaye”, and while she doesn’t show any resentment at the face, she’ll probably be thinking of ingenious means to murder him, may be in the middle of a dimly lit street in some obscure part of Delhi, perhaps? Make it look like an accident? Clearly she’s one of them now, transformed from the once docile, fun loving good girl to someone who is as sadistic, crazy and hilarious as the rest.
I could go on, but then I’m sure you’ve got the point. Blogger’s Mind and its people aren’t just busy at being crazy, they are actually getting a lot of work done. Twitter contests, replying to emails from clients, consumers of clients and even spotting spelling errors. They’re focused on work when they’re doing it, but they always make it a point to have fun while they’re at it. That shows in the quality of work they put out and in their willingness to tackle issues head on. I’ve seen them interact with people and addressing problems, and emotional outbursts with equal enthusiasm that they have at making each other laugh.
The fact is, in this madness resides a team that is happy to work with each other and even encourage someone for a new initiative. A day at Blogger’s Mind is not an ordinary boring day, it’s a place where people come to have more fun and engage the scores of followers of their clients and keep the tempo going.
At one of the first Social Media agencies in India, it’s never a dull day at work!