The soaring micro blogging site twitter’s popularity and growth is seemingly high. It makes it utterly necessary for the tweeters to know where have they tweeted in the past, what others are tweeting or get a global overview of a hashtag.
Mashable takes on the mapping tools that work with the social networking site Twitter. Read on to know how they help.
Being ‘Liked’ has become so much important these days.. and why not? After all, liking someone denotes acceptance and adds to one’s social recognition.
Don’t we all feel a sense of urge of being liked once a post is published on Facebook? Though people may find it very convenient to like something at the click of a button, imagine what would happen if people could dislike or break up not secretly but in front of the whole world? Or, choose to work on a farm, feed the chickens to earn enough points so that they can reject someone or fish for a new partner.
Facebook CEO Mark Zuckerberg told ABC’s Diane Sawyer this week that Facebook would “definitely think about” adding a Dislike button to the site, allowing users to express distaste for updates or pages on Facebook. A group on Facebook that supports the same concept has nearly 3.2 million fans.
But the question remains if Zukerberg is serious. Will Facebook ever add a Dislike button? Any guesses?
Hubspot explains 101 useful terms in social media marketing on their blog. Definitely worth taking a look at!
An interesting video on How Social Media and Digital Environments are changing Management, Collaboration and Organizations.
Some interesting Facebook Facts. No wonder if Facebook were a country, it would be the world’s fourth largest.
BP, a leading energy company based in the United States has been in the news for all the wrong reasons lately.
As the World watches oil spewing into the Gulf of Mexico due to an explosion in BP’s oil rig a month ago, a fake Twitter account @BPGlobalPR claiming to be handled by BP’s Public Relations team has been tweeting away to glory. Yes, of course it’s all about the spill, how it’s going to impact the dolphins, BP’s efforts to stop the leakage and tell the World that BP Cares, but in a sarcastic and satirical way.
The startling fact is that BP’s official Twitter account @BP_America has only 7,983 followers, while the fake Twitter account @BPGlobalPR has 82,504 followers. Now, there must be some real strong reason why people would fall for a fake Twitter account. Are we saying that it’s entertainment in the name of one of the World’s worst catastrophe? Well, we rather hope not.
Here are some mind boggling statistics that indicate the power of what can happen with a Twitter account that launched only a month back! Do note the carefully selected influential personalities that were chosen for @replies to get higher clicks.
Mashable couldn’t resist the opportunity and interviewed the owner of this fake account who claims to be a Public Relations employee at BP. You can read all about Mashable’s interview here. Not only is this fake BP employee sarcastic, but has a great sense of humor to make things look even worse for BP.
In this case, since the fault is at BP’s end and the explosion has had a huge impact on the gulf, the fake Twitter account only adds to the ongoing imbroglio and pushes BP’s case further.
But, imagine if this was to happen to your brand?
While, this is the World Wide Web and everyone has the freedom of speech, here are a few precautions that you must take as a brand that can possibly save or minimize the impact, which otherwise could be fatal.
Remember that prevention is better than cure
1. Block your brand pages now: First and foremost, block your page if you haven’t already. Postponing this, whether you are big or small is never a smart choice. This is your brand identity on the Internet. Get it before anyone else does and makes an attempt at using your brand name to mislead others.
2. Block all brand related pages (sub brands, public relations, CEO and country related pages): Before you realize that someone is tweeting away to glory pretending to be the CEO or Public Relations manager of your company. Otherwise you may end up seeing your shareholders lining up in front of the office since the “pretending” CEO tweeted that he is selling off the company!
3. Integrate your official Twitter page with your website: Publish your Twitter handle on the home page of your website and make strong efforts to highlight your official account across all brand and marketing promotion material. This will at least ensure that people are aware about your official account and are not misdirected.
In case of a violation
Report a violation to Twitter: Twitter’s name squatting policy implies infringement on account of impersonation and trademark violation that is intended to mislead, confuse or deceive others or use of business names and/or logos to pass on critical information. For more clarity you can find details on Twitter’s name squatting policy under the reporting a violation page listed on Twitter Help Center.
In case you do not wish to pull the Twitter page down and just want people to know that this isn’t an official account, you can make it clear that the account is a parody.
The most dangerous facet of a fake account is that some people think it’s real, like in the case of BP. The only way to handle this is to write to the account holder and request for adding in the bio and on the Twitter background that this account is a parody, created by an organization other than BP. Also, the account holder should ideally encourage users to follow your official Twitter account and update people on efforts and initiatives taken by your brand.
Ideally, it would be a great option to get a verified account (What is Verified Account?). However, Twitter is in the initial stages of testing verification with some businesses. If you have already submitted your request, then you’re on their list.
Stop Thinking. Start Acting.