So many of us have created pages on facebook with a motive to either raise awareness or promote a band, or a short film, or a famous personality, the list goes on and on.
Don’t you wonder what is it that brings people to your page and keeps them interested? When is the iron hot so that you may strike it? Not once, not twice, but as many times as necessary?
Here are a few pointers that should help you maximize the number of people checking in to your page, and getting engaged.
We all know how important it is to get likes and comments on our Facebook page. The reason for that is to keep a good EdgeRank. Facebook admits that the average Facebook page reaches only about 17% of its fans, and since less than 1 to 2% of fans go back to your page, EdgeRank and newsfeed visibility are critical. These statistics are of course based on an average.
Once you get a new fan, if your page makes him happy or intrigues him, he will continue to come back to your page, otherwise he would simply stop.
Now you need to know who you are appealing to and when these people are most active. Therefore, it is necessary to know which days of the week your fans are most and least responsive. This factor differs with every company and industry.
For instance, recent research indicates that the most responsive day for high fashion brands is Wednesday, while the same for outdoor clothing brand pages is Thursday. So, even if you post every day, you should make sure that your most engaging posts are kept for the most responsive day of the week. It’s true that there is no sure way of determining how any post will be received but data from past experiences really helps one to trace a pattern of sorts that works for him/her.
Facebook provides you with methods to study this data for strategic planning for your page. Here are the steps:
- 1. Go to your Facebook page insights and click on likes.
- 2. Click on export data. Choose post level data, and then select at least a two-month range so you have a good sample.
- 3. Save it and open it in Excel.
- 4. There’s not a quick way in Excel to group dates by day of week, but with a bit of manual work, you can find the average lifetime of engaged users per post, per day of the week.
Now you know what happens and why it happens the way it happens, and how to change what happens to something you want should happen. You get it right? That’s good, you’re smart.
Credits: mashable.com, edgerankchecker.comShare
We all know that social networking is a serious business. Most top brands of the world already have a prominent presence on social networking sites like Facebook & Twitter. They have a steady audience participating on their pages and it’s a great way to create a direct connect with the real consumer.
One great thing about these social networks is that companies can take advantage of social feedback for the betterment of their products and services. Through social networking marketers can skip the barriers posed by contrived feedback methods and get direct access to honest consumer opinion. Hence, the more conversations a brand has on its page, the more insight they can get. But since all these social networking are public forums, data can be quite difficult to extract from these conversations at times.
Most companies do understand the importance of social feedback and that they need to take advantage of it; however, many still aren’t doing anything about it. According to a survey, 85% of marketers think that customer insight is the best potential advantage of using social media, but only 6% of businesses are actually using social media to collect customer feedback.
Statistics also suggest that between 50% – 75% of messages companies receive on Facebook & Twitter do not need any action as they are just general banter. But the real challenge and the game changer is to filter out all the valuable stuff and learn from it.
So once the company has sorted the mess and filtered all the useful data, how do you make the best of it?
1. Shed Light on Perceptions of Your Brand
It is said that over a third of the messages on these social networks say something about the brand. It helps the brand determine whether their social strategy and even in fact their overall brand strategy is working or not.
2. Peek into Your Customers’ Heads
Social networks also act as a great platform for brands to really understand their customers. Conversations on their pages can give them insight they would’ve never considered. It gives the brands community managers an opportunity to directly ask questions to their customers.
3. Understand Which Products Resonate the Best
When a brand comes out with a new product, Facebook & Twitter act as the perfect source for immediate feedback on the product. This valuable feedback can help in responding and making any required changes.
4. Learn from Major Customer Issues
Complaints and questions on Facebook & Twitter are a nightmare for any social media manager. But the solution lies in responding to all the queries in real time and take timely action in resolving them.
5. Construct a Social Media Customer Conversation Plan
A proper plan of action is needed to get on top of diverse and jumbled social conversations, and to make the move toward effective research and analysis. Social media insight is something worth capitalizing on. If you have a social media presence, you’re already generating valuable, organic data. The next step is to prevent it slipping through the cracks.
Source – Mashable.comShare
Often you must’ve noticed how quickly certain brands remove any negative comments posted on their website or their Facebook pages. Till the time they receive positive feedback, they are happy. And that is natural. But brands need to know that negative feedback, in a way, is as important as positive feedback.
In fact, removing those negative comments could prove to be worse than the criticism initially. It could cause more damage than anticipated if a brand is accused of hiding any negative comments they received from their fans and consumers alike. Spam should obviously be taken care of, but a lot of times there are genuine issues faced by the consumers, which the brand tends to ignore.
Having visible criticism on a brand’s blog, website or Facebook page actually gives a sense of authenticity to it. It creates a healthy balance between both positive and negative comments, and as we all know that nothing in this world is perfect, it leads to a more ‘real’ connect for the brand with its fans.
Critical comments also give brands a chance to clear any related doubts, answer their fans’ queries and talk about the issue in the open. It helps in resolving any complaints or consumers’ grievances as well. And if these issues are resolved on time, rather than just putting them away, brands could avoid getting those problems escalated.
It actually holds true when they say ‘Any publicity is good publicity’. Even in the case when a brand receives negative feedback, it simply means that people are talking about your brand. It, at times, leads to healthy arguments and discussions between both kinds of fans, happy and unhappy.
These conversations should be promoted rather than restricted. A little criticism does not hurt, it gives an opportunity to the brands to improve where they are lacking and work in it to give their consumers a better experience. Because after all, consumer is king.Share
Facebook is diversifying and taking on Foursquare. The much awaited Facebook Places feature is finally here giving location based functionality to the users of most popular social network.
‘Places’ Feature Is Interesting
Now users can check in places, discover new places and share places with your friends. you can even add places and tag people with whom you share places. Great opportunity for the Businesses and Developers who can own places using this ‘Places’ feature.
The ‘Places’ feature is undoubtedly an advantage to both users and business developers but on the flip side, it has its limitations too. Firstly this feature is only available in some parts of US only, so if you want to use this feature we suggest take a flight. Also to checkin places you and your user group on facebook would need a smartphone. If you do not have an i phone no worries you can use the facebook touch mobile site on a browser supporting HTML 5 and geolocation. It is noted that checkins can be made from other non-smartphone devices but the facebook touch site is a must.
A lot of questions rise when it comes to privacy of the individual. Mark Zuckenberg, CEO of facebook says that the feature is not to disclose your location with the world but to visit new places and sharing it with your group. Places that would be checked in by you would be shown in your profile and in the news feed, but you can control who can view the feeds and who cannot through account privacy setting. You can even control people who check in you through Customised settings.
You can report the places that holds incorrect information or abusive behavior, the permanent closure of a business or duplication of other content. You can untag yourself if somebody has checked in you without your own discretion.
What The Future Holds?
Facebook has big plans. The near future plan is to launch the ‘Places’ feature all over in Unite States within a few days. The launch dates are yet to be finalized. The company even plan to shove off Android and BlackBerry versions of Places, but here also the release dates are not decided as of yet.
To know more how to use ‘Places’ and knowing the services that will be using ‘places’ click here.